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Author
Jaffe, Joseph.
Title
Z.E.R.O. : zero paid media as the new marketing model / Joseph Jaffe, Maarten Albarda.
Publication Info.
Hoboken, New Jersey : John Wiley and Sons, 2014.
2014
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (290 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Note
Includes index.
Description based on print version record.
Subject
Advertising.
Marketing -- Technological innovations.
Internet marketing.
Digital media.
Genre/Form
Electronic books.
Added Author
Albarda, Maarten.
Other Form:
Print version: Jaffe, Joseph. Z.E.R.O. : zero paid media as the new marketing model. Hoboken, New Jersey : John Wiley and Sons, c2014 xvi, 272 pages 9781118801154 2013027394
ISBN
9781118801154
9781118808429 (electronic bk.)
9781118808399 (electronic bk.)
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