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Author
Jaworski, Bernard J., author.
Title
The organic growth playbook : activate high-yield behaviors to achieve extraordinary results--every time / Bernard J. Jaworski, Robert S. Lurie.
Publication Info.
Bingley, England : Emerald Publishing, 2020.
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Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (305 pages).
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series
AMA leadership series
Bibliography
Includes bibliographical references and index.
Summary
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.
Note
Description based on print version record.
Subject
Marketing.
Corporations -- Growth.
Genre/Form
Electronic books.
Added Author
Lurie, Bob, author.
Other Form:
Print version: Jaworski, Bernard J. Organic growth playbook : activate high-yield behaviors to achieve extraordinary results--every time. Bingley, England : Emerald Publishing, 2020 305 pages AMA leadership series 9781839826870
ISBN
9781839826870
9781839826849 (e-book)
Available items only
