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Title
Innovation and strategy / edited by Rajan Varadarajan, Satish Jayachandran.
Publication Info.
United Kingdom : Emerald Publishing, 2018.
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Available to Pittsburg State University patrons only.
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OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
First edition.
Description
1 online resource (371 pages).
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series
Review of marketing research ; Volume 15
Review of marketing research ; Volume 15.
Note
Description based on print version record.
Subject
Technological innovations.
Marketing -- Technological innovations.
Genre/Form
Electronic books.
Added Author
Varadarajan, Rajan, editor.
Jayachandran, Satish, editor.
Other Form:
Print version: Innovation and strategy. First edition. United Kingdom : Emerald Publishing, 2018 371 pages Review of marketing research ; Volume 15. 9781787548299
ISBN
9781787548299
9781787548282 (e-book)
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