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Author
Jeffery, Mark, 1965-
Title
Data-driven marketing [electronic resource] : the 15 metrics everyone in marketing should know / Mark Jeffery.
Imprint
Hoboken, N.J. : Wiley, c2010.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xxi, 298 p.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Marketing research.
Marketing -- Mathematical models.
Marketing -- Case studies.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
9780470504543 (cloth)
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