Includes bibliographical references (p. 261-278) and index.
Contents
Introduction: "Worship at the altar of convergence": a new paradigm for understanding media change -- Spoiling Survivor: the anatomy of a knowledge community -- Buying into American idol: how we are being sold on reality TV -- Searching for the origami unicorn: The Matrix and transmedia storytelling -- Quentin Tarantino's Star wars?: grassroots creativity meets the media industry -- Why Heather can write: media literacy and the Harry Potter wars -- Photoshop for democracy: the new relationship between politics and popular culture -- Conclusion: Democratizing television?: the politics of participation.