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Print Material
Author Lee, Monle.

Title Principles of advertising : a global perspective / Monle Lee, Carla Johnson.

Imprint New York : Haworth Press, c2005.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  659.1 L514p 2005    ---  Available
Edition 2nd ed.
Description xxi, 427 p. : ill. ; 22 cm.
Bibliography Includes bibliographical references (p. 383-400) and index.
Subject Advertising.
Added Author Johnson, Carla, 1944-
ISBN 0789022990 (hard : alk. paper)
0789023008 (soft : alk. paper)
Standard No. 9780789022998

Available items only