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Author Johnston, Robert E.

Title The power of strategy innovation [electronic resource] : a new way of linking creativity and strategic planning to discover great business opportunities / Robert E. Johnston, Jr., J. Douglas Bate.

Imprint New York : AMACOM, c2003.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xviii, 286 p. : ill.
Bibliography Includes bibliographical references (p. 279-282) and index.
Contents Strategy meets innovation -- Strategy innovation is managing the future -- Strategy innovation is not strategic planning -- The discovery process -- The discovery process : the Moen story -- The discovery process : staging phase -- The discovery process : aligning phase -- The discovery process : exploring phase -- The discovery process : creating phase -- The discovery process : mapping phase -- Maximizing the discovery process -- Formalizing a strategy innovation system -- Epilogue: the future of strategy innovation.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Strategic planning.
Genre/Form Electronic books.
Added Author Bate, J. Douglas.
ProQuest (Firm)
ISBN 9780814427491
0814407684

 
    
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