| Description |
xxi, 410 p. : ill. ; 24 cm. |
| Bibliography |
Includes bibliographical references (p. 379-392) and index. |
| Contents |
From mind to market: the process of technology commercialization -- Imagining the dual (techno-market) insight to start commercialization -- Mobilizing interest and endorsement -- Incubating to define commercializability -- Mobilizing resources for demonstration -- Demostrating contextually in products and processes -- Mobilizing market constituents -- Promoting adoption -- Mobilizing complementary assets for delivery and optimizing returns -- Sustaining commercialization and realizing long-term value -- Closing the circle: speed, timing, and effectiveness --Implications for managing technological innovation within companies. |
| Subject |
Inventions -- Marketing.
|
| ISBN |
0875847609 (alk. paper) |
|
9780875847603 (alk. paper) |
|
