Welcome to the Kids' Library!

The advertising business operations, creativity, media planning, integrated communications

Thousand Oaks, Calif. : Sage Publications, c1999. 1999

Advertising organizations and publications a resource guide

Thousand Oaks, Calif. : Sage Publications, Inc., c2000. 2000

Fables, fashions, and facts about advertising a study of 28 enduring myths

Jones, John Philip.
Thousand Oaks, Calif. ; London : Sage, c2004. 2004

How advertising works the role of research

Thousand Oaks, Calif. : Sage Publications, c1998. 1998

How to use advertising to build strong brands

Thousand Oaks, Calif. : Sage Publications, c1999. 1999

International advertising realities and myths

Thousand Oaks, CA : Sage Publications, c2000. 2000

The ultimate secrets of advertising

Jones, John Philip.
Thousand Oaks, Calif : Sage Publications, c2002. 2002

What's in a name? : advertising and the concept of brands

Jones, John Philip.
Armonk, N.Y. : M.E. Sharpe, c2003. 2003

What's in a name? advertising and the concept of brands

Jones, John Philip.
Armonk, N.Y. : M.E. Sharpe, c2003. 2003

When ads work new proof that advertising triggers sales

Jones, John Philip.
Armonk, N.Y. : Sharpe, c2007. 2007

When ads work : new proof that advertising triggers sales

Jones, John Philip.
New York : Lexington Books, c1995. 1995