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Title
The advertising business [electronic resource] : operations, creativity, media planning, integrated communications / edited by John Philip Jones.
Imprint
Thousand Oaks, Calif. : Sage Publications, c1999.
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Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
548 p. : ill. (some col.)
Bibliography
Includes bibliographical references and indexes.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Advertising -- United States.
Advertising.
Genre/Form
Electronic books.
Added Author
Jones, John Philip.
ProQuest (Firm)
ISBN
076191238X (acid-free paper)
0761912398 (pbk. : acid-free paper)
9780761912392
9781452264646
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