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Electronic Book

Author

Title Innovation and strategy of online games [electronic resource] / Jong H. Wi.

Imprint

London : Imperial College Press ; Singapore ; Hackensack, NJ : Distributed by World Scientific, c2009.

Connect to
Available to Pittsburg State University patrons only.

Copies

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Edition	1st ed.
Description	xx, 220 p. : ill.
Series	Series on technology management ; v. 14
	Series on technology management ; v. 14.
Bibliography	Includes bibliographical references (p. 211-214) and index.
Contents	Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
Reproduction	Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject	Electronic games industry.
	Technological innovations.
Genre/Form	Electronic books.
Added Author	ProQuest (Firm)
ISBN	9781848163560
	1848163568