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Title
Leading edge marketing research [electronic resource] : 21st-century tools and practices / editors, Robert Kaden, Gerald Linda, Melvin Prince.
Imprint
Thousand Oaks, Calif. : SAGE Publications, c2012.
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Available to Pittsburg State University patrons only.
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OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xix, 483 p. : ill.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Marketing research.
Consumption (Economics) -- Research.
Genre/Form
Electronic books.
Added Author
Kaden, Robert J.
Linda, Gerald.
Prince, Melvin.
ProQuest (Firm)
ISBN
9781412991315 (pbk. : alk. paper)
9781452240718
1412991315 (pbk. : alk. paper)
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