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Author
Kaufman, Louis, 1922-
Title
Essentials of advertising / Louis Kaufman.
Imprint
New York : Harcourt Brace Jovanovich, c1980.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.1 K162e
---
Available
Description
xiv, 575 p., [1] leaf of plates : ill. ; 25 cm.
Bibliography
Includes bibliographies and index.
Subject
Advertising.
Advertising -- Case studies.
ISBN
0155241001
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