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Authors (1-2 of 2)
Keiningham Timothy L
1
Print Material
 

Profit maximization through customer relationship marketing : measurement, prediction and implementa



Binghamton, NY : Best Business Books, an imprint of The Haworth Press, 2007 2007

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Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.812 P943 2007    ---  Available
2
Electronic Book
 

The wallet allocation rule : winning the battle for share



Hoboken, New Jersey : Wiley, 2015. 2015

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Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
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