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Title
Leveraging consumer psychology for effective health communications : the obesity challenge / edited by Rajeev Batra, Punam Anand Keller, and Victor J. Strecher.
Publication Info.
London, [England] ; New York, New York : Routledge, 2015.
2011
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Available to Pittsburg State University patrons only.
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Axe ProQuest E-Book
Electronic Book
---
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Description
1 online resource (421 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references and index.
Note
Description based on print version record.
Subject
Obesity -- Prevention.
Communication in medicine.
Health education.
Clinical health psychology.
Genre/Form
Electronic books.
Added Author
Batra, Rajeev, editor.
Keller, Punam Anand, editor.
Strecher, Victor J., editor.
Other Form:
Print version: Leveraging consumer psychology for effective health communications : the obesity challenge. London, [England] ; New York, New York : Routledge, 2015, c2011 xiv, 406 pages 9780765627179 2010022572
ISBN
9780765627179
9781315702872 (electronic bk.)
Available items only
