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Author
Kelly, Alan, 1957-
Title
The elements of influence : introducing the Playmaker's Standard : the new essential system for managing competition, reputation, brand, and buzz / Alan Kelly.
Imprint
New York : Dutton, c2006.
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Table of contents only
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Status
Axe 2nd Floor Stacks
658.4012 K295e 2006
---
Available
Description
x, 340 p. : ill. ; 25 cm.
Bibliography
Includes bibliographical references (p. [314]-325) and indexes.
Contents
The basics of playmaking -- The playmaker's table -- Methods and variables of playmaking -- The making of the playmaker's standard.
Subject
Strategic planning.
Competition.
ISBN
0525949844 (hdbk.)
9780525949848
Standard No.
YDXCP 2430832
NZ1 10957038
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