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Author Kelly, Lois, 1955-

Title Beyond buzz [electronic resource] : the next generation of word-of-mouth marketing / Lois Kelly.

Imprint New York : AMACOM, c2007.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description x, 228 p. : ill.
Bibliography Includes bibliographical references (p. 213-220) and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Communication in marketing.
Marketing.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9780814473832 (hardcover)
0814473830 (hardcover)

 
    
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