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Author
Khan, Matin A.
Title
Consumer behaviour and advertising management [electronic resource] / Matin Khan.
Imprint
New Delhi : New Age International (P) Ltd., Publishers, c2006.
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Available to Pittsburg State University patrons only.
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OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xv, 374 p. : ill.
Note
Includes index.
Contents
pt. 1. Consumer behaviour -- pt. 2. Advertising management.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Consumer behavior.
Advertising -- Management.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
9788122419474
9788122425529
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