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Electronic Book
Author Khan, Matin A.

Title Consumer behaviour and advertising management [electronic resource] / Matin Khan.

Imprint New Delhi : New Age International (P) Ltd., Publishers, c2006.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xv, 374 p. : ill.
Note Includes index.
Contents pt. 1. Consumer behaviour -- pt. 2. Advertising management.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Consumer behavior.
Advertising -- Management.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9788122419474
9788122425529

 
    
Available items only