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Author Radoff, Jon.

Title Game on : energize your business with social media games / Jon Radoff ; technical editor, Ethan Kidhardt.

Imprint Indianapolis, Ind. : Wiley Pub., ©2011.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource (xxxix, 390 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Bibliography Includes bibliographical references.
Contents How to play this book -- Games have changed the business playfield -- Developing social media games -- Customers as players -- Fungineering -- Turning work into fun -- Anatomy of a social game -- Understanding social game business models -- Using storytelling to understand your design objectives -- Creating compelling game systems -- Designing game interfaces -- Designing for virtual goods -- Coda.
Summary A never-before published look at the many possibilities of social game development. As one of the few entrepreneurs in the world with expertise building both social media and games, author Jon Radoff brings a one-of-a-kind perspective to this unique book. He shows that games are more than a profitable form of entertainment, the techniques of social games can be used to enhance the quality of online applications, social media and a wide range of other consumer and business experiences. With this book, you'll explore how social games can be put to work for any business and examine why they work at all. The first part of the book explains what makes games fun, while the second part reviews the process and details of game design.
Subject Internet marketing.
Social media -- Economic aspects.
Internet games -- Economic aspects.
Computer games -- Economic aspects.
Marketing -- Management.
BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
BUSINESS & ECONOMICS -- Marketing -- Direct.
BUSINESS & ECONOMICS -- Marketing -- Multilevel.
BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
Marknadsföring via Internet.
Sociala medier -- ekonomiska aspekter.
Internet marketing. (OCoLC)fst00977272
Marketing -- Management. (OCoLC)fst01010209
Social media -- Economic aspects. (OCoLC)fst01767769
Genre/Form Electronic books.
Electronic books.
Electronic books.
Added Author Kidhardt, Ethan. Editor.
Other Form: Print version: Radoff, Jon. Game on. New York : Wiley Publishing, Inc., ©2011 9780470936269 (DLC) 2011921776 (OCoLC)664666903
ISBN 9781118089323 (electronic bk.)
1118089324 (electronic bk.)
9781118089309 (electronic bk.)
1118089308 (electronic bk.)
9781118089316 (electronic bk.)
1118089316 (electronic bk.)
9780470936269 (pbk.)
0470936266 (pbk.)
Standard No. 9786613397706
AU@ 000048843735
AU@ 000053265950
CHNEW 000721903
DEBBG BV040860761
DEBBG BV041052599
DEBBG BV041905335
DEBSZ 396969321

Available items only