| Description |
xiv, 347 p., : ill. ; 24 cm. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Preface: Three common beliefs to be discarded -- Strategy as a case to be cracked -- Bruce Henderson defines the subject -- The experience curve delivers a shock -- Loading the matrix -- What Bill Bain wanted -- Waking up McKinsey -- Michael Porter encounters the surreal -- The human stain -- The paradigm that failed? -- Struggling to make something actually happen -- Breaking the world into finer pieces -- The wizards of finance reveal strategy's true purpose -- How competencies came to be core -- The revolution conquers the world -- Three versions of strategy as people -- And where was strategy when the global financial system collapsed? -- Coda: The future of strategy. |
| Summary |
Journalist and editor Walter Kiechel recounts the birth and evolution of strategy, arguably the most influential business paradigm of the past half century and the trials and triumphs of the disruptors who invented it. |
| Subject |
Business planning.
|
|
Strategic planning.
|
| ISBN |
9781591397823 (hardcover : alk. paper) |
|
1591397820 (hardcover : alk. paper) |
|
