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Author
Kincaid, William M.
Title
Promotion : products, services, and ideas / William M. Kincaid, Jr.
Imprint
Columbus : Merrill, c1981.
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Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.82 K573p
---
Available
Description
viii, 355 p., [4] p. of plates : ill. (some col.) ; 26 cm.
Bibliography
Includes bibliographical references and indexes.
Subject
Sales promotion.
Marketing.
Advertising.
ISBN
0675080827
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