| Description |
176 p. : ill. |
| Series |
Routledge critical studies in public management ; 8 |
|
Routledge critical studies in public management ; 8.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Communication in public administration.
|
|
Public relations and politics.
|
|
Government publicity.
|
|
Branding (Marketing)
|
| Genre/Form |
Electronic books.
|
| Added Author |
Klijn, Erik-Hans.
|
|
ProQuest (Firm)
|
| ISBN |
0415885175 (hc alk. paper) |
|
9780415885171 |
|
9781136504952 (electronic bk.) |
|
