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| Title |
Trust the brand [electronic resource] : corporate reputation management in private banking / Verena A. Knipp. |
|
| Imprint |
Hamburg [Germany] : Diplomica Verlag, 2009. |
|
| Axe ProQuest E-Book
|
Electronic Book |
--- |
Available |
| Description |
138 p. : ill. (some col.), port. |
| Note |
Cover title. |
| Bibliography |
Includes bibliographical references. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Language |
Main text in English, with some German. |
| Subject |
Corporate image -- Management.
|
|
Corporations -- Public relations.
|
| Genre/Form |
Electronic books.
|
| Added Author |
ProQuest (Firm)
|
| ISBN |
9783836680585 |
|
9783836630580 (electronic bk.) |
|
