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Title
The definitive book of branding / edited by Kartikeya Kompella.
Publication Info.
New Delhi, India : Sage Response, 2014.
2014
Connect to
Available to Pittsburg State University patrons only.
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OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
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Description
1 online resource (433 pages) : illustrations, photographs
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references at the end of each chapters and index.
Note
Description based on print version record.
Subject
Branding (Marketing)
Globalization -- Economic aspects.
Genre/Form
Electronic books.
Added Author
Kompella, Kartikeya, editor.
Other Form:
Print version: Definitive book of branding. New Delhi, India : Sage Response, c2014 xx, 408 pages 9788132117735 2014012534
ISBN
9788132117735
9789351501046 (electronic bk.)
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