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Author
Korzen, Eva Janina.
Title
Direct Mail als Kommunikationsmedium im Kulturmarketing [electronic resource] : eine empirische Wirkungsanalyse am Beispiel der documenta 12 unter Berucksichtigung von B2B- und B2C-Zielgruppen / Eva Janina Korzen.
Imprint
Kassel : Kassel University Press, c2011.
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Available to Pittsburg State University patrons only.
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Axe ProQuest E-Book
Electronic Book
---
Available
Description
xix, 341 p. : ill.
Thesis
Dissertation (Dr. rer. pol.)--Universitat Kassel, 2011.
Bibliography
Includes bibliographical references.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Advertising, Direct-mail -- Social aspects.
Direct marketing -- Social aspects.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
9783862190829
9783862190836 (e-book)
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