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Author Krevolin, Richard W., 1964- author.

Title The hook : how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success / Richard Krevolin ; foreword by Harry Beckwith.

Publication Info. Wayne, NJ : The Career Press, Inc., [2016]


Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
Description 1 online resource
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Print version record.
Summary Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement,
Note Includes index.
Versions from some providers lack index.
Subject Branding (Marketing)
Customer loyalty.
BUSINESS & ECONOMICS / Marketing / General.
Genre/Form Electronic books.
Added Author Beckwith, Harry, 1949- writer of supplementary textual content.
Other Form: Print version: Krevolin, Richard W., 1964- Hook Wayne : Career Press, 2015 9781632650122 (DLC)2015037784
ISBN 9781632659866 (ebook)
9781632650122 (paperback)

Available items only