| Description |
xvi, 343 p. : ill. ; 23 cm. |
| Note |
Includes index. |
| Contents |
Getting started with mobile marketing -- Understanding the challenges in mobile marketing -- Mobile targeting and tracking -- Everything you need to know about the iPhone -- Mobile advertising -- Mobile promotions and location-based marketing -- Micro-sites, mobile affiliate marketing, and web directories -- Mobile applications -- Mobile website development -- Mobile search engine optimization -- Integrating mobile marketing with on- and offline marketing -- Mobile E-commerce -- Mobile marketing privacy, spam, and viruses -- The international mobile marketing landscape -- Looking into the future for mobile. |
| Subject |
Telemarketing.
|
|
Internet marketing.
|
|
Customer relations.
|
| ISBN |
9780789739766 |
|
0789739763 |
|
