| Edition |
1st ed. |
| Description |
xii, 336 p. : ill. ; 25 cm. |
| Note |
Includes index. |
| Contents |
How and why innovation at Procter & Gamble changed its game -- What P&G's innovation transformation means for you -- The consumer is boss : the foundation of successful innovation -- Where to play, how to win : how goals and strategies achieve game-changing innovation -- Leveraging what you do best : revitalizing core strengths with innovation -- Organizing for innovation : building enabling structures -- Integrating innovation into your routine : from generating ideas to go to market -- Managing the risks of innovation -- Innovation is a team sport : courageous and connected culture -- The new job of the leader : innovation and growth -- How Jeff Immelt made innovation a way of life at GE. |
| Summary |
We live in a world of unprecedented change and increasing global competitiveness. Innovation in this world is the best, arguably the only, way to win. Innovation is the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis. Through eye-opening stories, Procter & Gamble CEO Lafley and management consultant Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers.--From publisher description. |
| Subject |
Leadership.
|
|
Management.
|
|
Creative ability in business.
|
|
Organizational effectiveness.
|
|
Corporations -- Growth.
|
|
Procter & Gamble Company.
|
| Added Author |
Charan, Ram.
|
| ISBN |
9780307381736 |
|
0307381730 |
| Standard No. |
NZ1 11671802 |
|
AU@ 000042401743 |
|
