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Author Bearden, William O., 1945-

Title Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

Imprint Chicago : Irwin, c1995.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 B38m    ---  Available
Description xlviii, 631 p. : col. ill., col. map ; 29 cm.
Series The Irwin series in marketing
Bibliography Includes bibliographical references (p. [584]-601) and index.
Subject Marketing.
Added Author Ingram, Thomas N.
LaForge, Raymond W.
ISBN 025611319X

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