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| Title |
Applied public relations : cases in stakeholder management / Larry F. Lamb, Kathy Brittain McKee. |
|
| Imprint |
Mahwah, N.J. : Lawrence Erlbaum Associates, 2005. |
|
| Description |
xvi, 258 p. : ill. ; 24 cm. |
| Series |
LEA's communication series
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Public relations : maintaining mutually beneficial systems of stakeholder relationships -- Stakeholders : employees -- Stakeholders : community -- Stakeholders : consumers -- Stakeholders : media -- Stakeholders : investors -- Stakeholders : members and volunteers -- Stakeholders : governments and regulators -- Stakeholders : activists -- Stakeholders: global citizens. |
| Subject |
Public relations -- Case studies.
|
| Added Author |
McKee, Kathy Brittain.
|
| ISBN |
0805846069 (cloth : alk. paper) |
|
0805846077 (pbk. : alk. paper) |
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