Includes bibliographical references (p. [281]) and index.
Contents
What is a Google AdWord and how does it apply to me? -- What do I need to know to make this work for me? -- What do I need to know about my business to get started? -- Branding your organization for more effective AdWords results -- AdWords as part of your promotions strategy -- How does the process work? -- What do I do to get started? -- Getting started with Google AdWords -- How do I get the best online presence through Google? -- How do I know it is working? -- Maintaining a profitable presence within Google business solutions -- How do I make the system work better?
