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Author Lancaster, Geoffrey, 1938-

Title Management of marketing / Geoff Lancaster and Paul Reynolds.

Imprint Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2005.

Copies

Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource (xi, 410 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Bibliography Includes bibliographical references and index.
Note Print version record.
Contents Management of Marketing; Contents; 1 Marketing Philosophy; 2 Marketing Environment; 3 Constituents of Marketing; 4 Buying Behaviour; 5 Segmentation, Targeting and Positioning; 6 Product Strategy; 7 Pricing; 8 Channels of Distribution; 9 Logistics; 10 Advertising, Sales Promotion and Public Relations; 11 Selling and Sales Management; 12 Direct Marketing; 13 Customer Relationship Management; 14 Marketing Information and Research; 15 Sales Forecasting; 16 Societal Marketing; 17 International Marketing; 18 Internet Technology and Marketing; 19 Marketing Strategy, Planning and Control; Index.
Summary Provides all the key elements needed for MBA level study without overloading students with unnecessary extras.
Subject Marketing -- Management.
BUSINESS & ECONOMICS -- Marketing -- General.
BUSINESS & ECONOMICS -- Distribution.
Marketing -- Management. (OCoLC)fst01010209
Genre/Form Electronic books.
Added Author Reynolds, Paul (Paul Lewis)
Other Form: Print version: Lancaster, Geoffrey, 1938- Management of marketing. Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2005 0750661038 (DLC) 2005296430 (OCoLC)57064533
ISBN 0080455026 (electronic bk.)
9780080455020 (electronic bk.)
0750661038
9780750661034
6610638837
9786610638833
Standard No. AU@ 000042133139
AU@ 000053250018
NZ1 12468486
YDXCP 2495546

 
    
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