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Author Gordon, Wendy, 1943-

Title Qualitative market research : a practitioner's and buyer's guide / Wendy Gordon and Roy Langmaid ; with illustrations by Christopher Mills.

Imprint Aldershot ; Brookfield, USA : Gower, c1988.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.83 G659q    ---  Available
Description xiii, 262 p. : ill. ; 26 cm.
Note Includes index.
Bibliography Bibliography: p. [252]-253.
Subject Marketing research.
Added Author Langmaid, Roy, 1946-
ISBN 056605115X

 
    
Available items only