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Edition
First Pegasus Books cloth edition.
Description
228 pages : illustrations ; 22 cm
text txt rdacontent
still image sti rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography
Includes bibliographical references and index.
Summary
The authors show how to create innovations that deliver customer value. Their Innovation Pyramid outlines a strategic process that is rooted in the right cultures and mindsets and uses a range of methods, techniques and themes to reach the pinnacle of maximum impact.
Contents
Introduction: innovation everywhere -- Part 1: The context and mindset for innovation -- Innovative people -- Innovative organisations -- Part 2: Processes, tools and methods for innovation -- Innovation as disruption -- Innovation as a process -- Refining innovation -- Part 3: Themes and trajectories in innovation -- Innovative pricing -- Multi-sided platforms -- Data-driven innovation -- Social innovation -- Epilogue: improving innovation for ever greater impact.
