| Description |
xxiv, 137 p. : ill. ; 24 cm. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Understanding your customer -- Secrets of the trade -- Display zones -- Tools of the trade -- Anatomy of a display -- Housekeeping -- Enlisting and educating staff -- How are you doing? -- Display in a box. |
| Summary |
"This guide shows you how to create branding---and foster customer loyalty---through signage, arrangement, and displays. The authors demonstrate how you can use your entire collection, from children's and YA materials to fiction and nonfiction, to promote your library and services---without spending a lot of money. Generously supported by photographs and illustrations, this is a simple and fun approach that can produce profound and immediate results." -- back cover. |
| Subject |
Library exhibits.
|
| Added Author |
Christiansen, Trish, 1971-
|
| ISBN |
9781591585619 (alk. paper) |
|
1591585619 (alk. paper) |
|
