Leaving readers behind -- Selling of small-town America / Mary Walton -- End of innocence / Buzz Bissinger -- Newspaper monopoly / Jack Bass -- Editor Inc. / Geneva Overholser -- Down and out in L.A. / William Prochnau -- Synergy city / Ken Auletta -- In Lord Thomson's realm / William Prochnau -- Giant / Roy Reed -- Battle of the Bay / Cynthia Gorney -- Independent papers : an endangered species / James V. Risser.