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Author
Leeming, E. Janice.
Title
Segmenting the women's market : using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market / E. Janice Leeming, Cynthia F. Tripp.
Imprint
Burr Ridge, Ill. : Irwin, c1994.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.834082 L517s
---
Available
Description
xv, 346 p. : ill. ; 24 cm.
Bibliography
Includes bibliographies and index.
Subject
Market segmentation.
Women consumers.
Marketing.
Added Author
Tripp, Cynthia F.
ISBN
1557385610
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