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Author
Farley, John U.
Title
Meta-analysis in marketing : generalization of response models / John U. Farley, Donald R. Lehmann.
Imprint
Lexington, Mass. : Lexington Books, c1986.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.83 F229m
---
Available
Description
xiv, 121 p. : ill. ; 24 cm.
Series
Marketing Science Institute series
Note
Includes index.
Bibliography
Bibliography: p. [109]-115.
Subject
Marketing research.
Meta-analysis.
Added Author
Lehmann, Donald R.
ISBN
0669140392 (alk. paper)
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