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Author
Newell, Frederick, 1926-
Title
Wireless rules : new marketing strategies for customer relationship management anytime, anywhere / Frederick Newell and Katherine Newell Lemon.
Imprint
New York : McGraw-Hill, c2001.
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Status
Axe 2nd Floor Stacks
658.84 N443w
---
Available
Description
xxii, 330 p. ; 24 cm.
Bibliography
Includes bibliographical references and index.
Subject
Marketing.
Internet marketing.
Added Author
Lemon, Katherine N. (Katherine Newell)
ISBN
007137437X (alk. paper)
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