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Title The cluetrain manifesto : the end of business as usual / Rick Levine ... [et al.].

Imprint Cambridge, Mass. : Perseus Publishing, c2001, 2000.

Copies

Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  303.4833 C627 2001    ---  Available
Description xxxii, 190 p. ; 24 cm.
Contents Cluetrain manifesto -- Introduction -- Internet apocalypso / Christopher Locke -- Longing / David Weinberger -- Talk is cheap / Rick Levine -- Markets are conversations / Doc Searls and David Weinberger -- Hyperlinked organization / David Weinberger -- EZ answers / Christopher Locke and David Weinberger -- Post-apocalypso / Christopher Locke.
Subject Electronic commerce -- Social aspects.
Customer relations -- Technological innovations.
Internet marketing.
Intranets (Computer networks)
Corporate culture.
Information superhighway -- Economic aspects.
Added Author Levine, Rick.
ISBN 0738204315 (pbk.)

 
    
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