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Print Material
Author Levinson, Jay Conrad.

Title Jay and Jeannie Levinson's startup guide to guerrilla marketing : a simple battle plan for first-time marketers.

Imprint [Irvine, Calif.] : Entrepreneur Press, c2008.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 L578j 2008    ---  Available
Description xii, 274 p. : forms ; 23 cm.
Note A prequel to their best-selling Guerrilla marketing.
Includes index.
Contents Where to start -- The personality of a guerrilla marketer -- Guerrilla marketing yourself -- The high-powered weapon in your office -- Marketing face to face -- The top ten attributes of a guerrilla marketer -- The top ten attitudes of a guerrilla marketer -- Guerrilla marketing defined -- The research you must do -- Writing a benefits list -- Developing a meme -- Selecting your guerrilla marketing weapons -- Creating a seven-sentence guerrilla marketing plan -- Planning a guerrilla marketing calendar -- Establishing a web site -- Fusion marketing -- Launching your attack -- Maintaining your campaign -- Keeping track -- Improving your marketing -- Putting it all together -- Succeeding with a guerilla marketing attack.
Subject Marketing.
Entrepreneurship -- Psychological aspects.
Marketing -- Management.
Small business -- Management.
Added Author Levinson, Jeannie.
Levinson, Jay Conrad. Guerilla marketing.
Added Title Startup guide to guerrilla marketing
ISBN 1599181533 (alk. paper)
9781599181530 (alk. paper)
Standard No. NZ1 11594741

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