| Edition |
4th ed., Completely updated and expanded ed. |
| Description |
xii, 368 p. ; 23 cm. |
| Bibliography |
Includes bibliographical references (p. [343]-356) and index. |
| Contents |
The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index. |
| Subject |
Marketing.
|
|
Small business -- Management.
|
|
Advertising.
|
| Added Author |
Levinson, Jeannie.
|
|
Levinson, Amy.
|
| ISBN |
0618785914 |
|
9780618785919 |
| Standard No. |
YDXCP 2514457 |
|
AU@ 000041000430 |
|
