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Author Levinson, Jay Conrad.

Title Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson.

Imprint Boston : Houghton Mifflin, 2007.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 L578g 2007    ---  Available
Edition 4th ed., Completely updated and expanded ed.
Description xii, 368 p. ; 23 cm.
Bibliography Includes bibliographical references (p. [343]-356) and index.
Contents The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.
Subject Marketing.
Small business -- Management.
Added Author Levinson, Jeannie.
Levinson, Amy.
ISBN 0618785914
Standard No. YDXCP 2514457
AU@ 000041000430

Available items only