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Author Levy, Sidney J., 1921-

Title Brands, consumers, symbols, & research [electronic resource] : Sidney J. Levy on marketing / compiled by Dennis W. Rook.

Imprint Thousand Oaks, Calif : Sage Publications, c1999.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xvii, 590 p. : ill.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Marketing -- United States.
Advertising -- United States.
Consumer behavior -- United States.
Genre/Form Electronic books.
Added Author Rook, Dennis W.
ProQuest (Firm)
Added Title Brands, consumers, symbols, and research
ISBN 0761916962 (acid-free paper)
0761916970
9780761916970
9781452264592

 
    
Available items only