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Title Marketing island destinations : concepts and cases / edited by Acolla Lewis-Cameron, Sherma Roberts.

Imprint Oxford : Elsevier, 2010.

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Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource (xiii, 171 pages).
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Elsevier insights
Elsevier insights.
Summary Over the last three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socio-economic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world's leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality. This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination. Takes a multi-dimensional approach by addressing the amalgam of issues involved in the marketing of a destination By prefacing the case study discussions with the conceptual framework of destination marketing, the book provides a rich balance of theory and action in practice It adopts a small island developing state perspective of destination marketing.
Contents Small Island Developing States: Issues and Prospects / Sherma Roberts & Acolla Lewis-Cameron -- Strategic Destination Marketing: The Key to a Competitive Advantage / Acolla Lewis-Cameron & Sherma Roberts -- Rebranding Norfolk Island -- is it enough to rebuild visitor numbers? / Bruce Prideaux & Terry Watson -- British and French Visitors' Motivations and Images of Mauritius: A Qualitative Approach / Girish Prayag -- Market Positioning: The case of Barbados / Jennifer V. Barrow and Sherma Roberts -- Investigating Marketing Opportunities of a Politically Challenged Island Destination: The case of North Cyprus / Erdogan Ekiz, Kashif Hussain, Stanislav Ivanov -- E-Marketing: An Evaluation of Tobago's Official Tourism Website / Sherma Roberts -- Strategic destination marketing, Nagigi style: Olivia's Homestay in Fiji / Anne Campbell -- Tourism, Destination Imaging and the 'New' Paradigm: Rebranding Paradise in the Hawai'ian Islands / Julie Tate -- Marketing St. Kitts and Nevis: Explore, Feel, Love, Remember / Novelette Morton, Devon Liburd & Carolyn James -- Port of Spain: The Meetings and Conventions Capital of the Southern Caribbean / Acolla Lewis-Cameron -- Weathering the Storm -- Crisis Marketing for Small Island Tourist Destinations / Barney G. Pacheco and Acolla Lewis-Cameron -- The Competitive Island Destination / Acolla Lewis-Cameron & Sherma Roberts.
Bibliography Includes bibliographical references.
Note Print version record.
Subject Tourism -- Marketing.
Place marketing.
Islands.
BUSINESS & ECONOMICS -- Industries -- Hospitality, Travel & Tourism.
Islands. (OCoLC)fst00980104
Place marketing. (OCoLC)fst01064983
Tourism -- Marketing. (OCoLC)fst01153181
Genre/Form Electronic books.
Added Author Lewis-Cameron, Acolla.
Roberts, Sherma.
Other Form: Print version: Marketing island destinations. Oxford : Elsevier, 2010 9780123849090 0123849098 (OCoLC)642291165
ISBN 9780123849090
0123849098
9780123849106 (electronic bk.)
0123849101 (electronic bk.)
Standard No. AU@ 000053261956
CHBIS 006513943
CHVBK 174463286
DEBSZ 361943253
DKDLA 820120-katalog:000392919
NZ1 13641895
NZ1 15549332

 
    
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