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Author
Miller, Janet Driscoll, 1971- author.
Title
Data-first marketing : how to compete and win in the age of analytics / Janet Driscoll Miller and Julia Lim.
Publication Info.
Hoboken, New Jersey : Wiley, [2020]
2020
Connect to
Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
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Description
1 online resource (xxiii, 232 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note
Description based on print version record.
Subject
Marketing -- Management.
Genre/Form
Electronic books.
Added Author
Lim, Julia, 1968- author.
Other Form:
Print version: Miller, Janet Driscoll, 1971- Data-first marketing : how to compete and win in the age of analytics. Hoboken, New Jersey : Wiley, c2020 xxiii, 232 pages 9781119701217
ISBN
9781119701217
9781119701248 (e-book)
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