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Author
Longman, Kenneth A.
Title
Advertising / [by] Kenneth A. Longman ; under the general editorship of William F. Massy.
Imprint
New York : Harcourt Brace Jovanovich, c1971.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.1 L863a
---
Available
Description
xxi, 425 p. : ill. ; 24 cm.
Series
Harbrace series in business and economics
Bibliography
Includes bibliographical references.
Subject
Advertising.
ISBN
0155019015
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