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Title
Trademarks, brands and competitiveness [electronic resource] / edited by Teresa da Silva Lopes and Paul Duguid.
Imprint
New York : Routledge, 2010.
Connect to
Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xv, 248 p. : ill.
Series
Routledge international studies in business history ; 19
Routledge international studies in business history ; 19.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Brand name products -- History.
Trademarks -- History.
Commerce -- History.
Competition.
Genre/Form
Electronic books.
Added Author
Lopes, Teresa da Silva, 1968-
Duguid, Paul, 1954-
ProQuest (Firm)
ISBN
9780415776936 (hardback : alk. paper)
9780203861981 (electronic bk.)
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