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Title
Product innovation toolbox [electronic resource] : a field guide to consumer understanding and research / edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat.
Imprint
Hoboken, NJ : Wiley-Blackwell, 2012.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xxiv, 392 p.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
New products.
Consumer behavior.
Marketing research.
Genre/Form
Electronic books.
Added Author
Beckley, Jacqueline H.
Paredes, Maria Dulce.
Lopetcharat, Kannapon.
ProQuest (Firm)
ISBN
9780813823973
9781118229255
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