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Author Lopez, Santiago, author.

Title Value-based marketing strategy : pricing and costs for relationship marketing / Santiago Lopez.

Publication Info. Wilmington, Delaware : Vernon Press, [2014]
2014

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 1 online resource (310 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography Includes bibliographical references and index.
Note Description based on online resource; title from PDF title page (ebrary, viewed January 9, 2017).
Subject Relationship marketing.
Marketing.
Marketing -- Management.
Genre/Form Electronic books.
ISBN 9781622730209
9781622730537 (electronic bk.)

 
    
Available items only